As retail investors continue to ask for solutions enabling them to trade options, ViewTrade is helping retail broker-dealers all over the world bring options trading to their customers. One recent example is ViewTrade’s work with eToro, one of the world’s leading providers of retail trading solutions. Founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way, eToro currently has over 32 million registered users from more than 100 countries.
Recently, the rising interest in US equity options among the retail investing community inspired eToro to further expand its offering to US users. With a new generation of everyday investors looking for innovative routes to taking control of their financial future, eToro decided to add options to its growing list of tradeable assets.
In this case study, learn how ViewTrade played an integral role in accelerating eToro’s time to market with a best-of-breed options trading offering, enabling it to quickly gain market share.
“ViewTrade played an essential role in getting our options trading offering to market. ViewTrade provided us with the proven and high-performance back-end technology required to service our growing US customer base. Thanks to ViewTrade’s plug-and-play onboarding process, we did not have to hire additional tech staff or allocate existing resources to highly complex back-end builds, both of which would have caused significant friction from a timing standpoint. That allowed our team to focus on building a differentiated, intuitive front end and delivering great experiences to our clients.”
Jeffrey Myers, Global Head of Product
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