WealthBriefingAsia Award Win Interview

At ClearView Financial Media’s WealthBriefingAsia Awards Gala in Singapore, ViewTrade was named Overall WealthTech Provider (India). We are humbled to receive this recognition, and share the honor with our team members around the world and our incredible clients, especially in India and across APAC. 

Below we are sharing a Q&A with ClearView and ViewTrade CEO Tony Petrilli. This interview originally appeared in Acclaim Magazine and we invite you to read the full magazine online. We look forward to building on this momentum with exciting news in the months ahead. Until then, we invite you to follow us on LinkedIn, Twitter and Facebook for the latest updates and announcements from ViewTrade.

To learn more about our solutions, drop us a line.

Where in the world do you operate – are you mainly a domestic player or international?

ViewTrade is headquartered in the US, and we operate globally. Now in our third decade, we offer a suite of tools and APIs that empower broker-dealers, fintechs and their customers to access international markets.

We have assisted 300+ clients in 28 countries by providing APIs/SDKs, technology and partners supporting the cross-border investment lifecycle – onboarding, KYC, banking, order management (OMS), market data and content, execution and custody, tax support and more – all without our clients needing to operate in foreign markets.

Please explain why you think your firm has been able to achieve a high level of success?

It comes down to our obsession with our customers and the significance of our mission: enabling cross-border investing while reducing cost, complexity and time to market. We are a true partner committed to helping our clients deliver cross-border wealth diversification solutions previously only available to high net worth and institutional investors.

Our strategic approach begins with identifying technical challenges that our clients encounter when accessing global markets, and developing solutions to tackle them directly. Fractional investing presents one such challenge. While several solutions are available, they typically require the vendor to also be the broker of record. ViewTrade took a different approach, independent of brokers, custodians and markets, allowing our clients to offer fractional investing in any market worldwide. Additionally, our purpose-built order management system (OMS), designed for retail flow, fully accommodates overnight sessions, fractional investing and corporate actions.

Throughout APAC, we have assisted clients in obtaining and maintaining Qualified Intermediary status with the U.S. Internal Revenue Service, simplifying international taxation and reporting.

In India, we supported the RBI’s regulatory sandbox that digitized and streamlined LRS remittances, and we are obtaining regulatory approval for a new retail global access business model via GIFT City.

We operationalized the Taiwan FSC’s robo-advisor service enabling fractional systematic investing in foreign markets, and have done the same for clients in Hong Kong, Malaysia, Singapore and Thailand.

How and in what ways do you measure success?

When more potential clients know ViewTrade and what we do, and when the number of accounts, transactions and investor assets that flow through our technology grows, we are making progress towards our mission.

Today, we count over $20 billion in retail assets managed through our technology. Since 2020, our average annual volumes include: 15.2 billion equity shares, 4.2 million options contracts, and over $141 billion in notional value settled – numbers that continue to grow each year.

What are your ambitions for the business?

We are opening new offices around the world, strategically hiring and continuously enhancing our technology, partnerships and integrations. We strive to offer our clients turnkey solutions for international market access and embedded investing, and work with regulators, consultants and other stakeholders in every market we enter to help shape the financial market for the benefit of our clients and their customers.